Knowing where you stand as compared to your competition can help you improve your strategy even further. With the data you receive, you will have the opportunity to keep track of your competitors’ stock-outs, promotions, and product assortment along with the prices.
Big Data is data of great complexity, which arrives in increasing volumes and, in addition, at an increasing speed of growth. That is why the capture, management, processing, transformation and analysis using conventional tools becomes a difficult task, and it can take a very long time.
Web Scraping is an automated web data collection technique, also known as Web Crawling or Web Data Extraction. This technique has as its main actor a software that, through the application of artificial intelligence, manages to navigate any website looking for and extracting the desired content, this actor is usually called a bot, spider or crawler, which emulates the action of a person when browsing each website.